Clay Raises $115M at $7.1B

Clay doesn't just sell to a profession; it helped invent one. In 2023, co-founder Varun Anand coined the term “GTM engineering” for people who build automated revenue systems the way engineers build software. The title has caught on: nearly 100 Clay Clubs now meet around the world, from Bangalore to Boston and Lahore to Lisbon, and Clay is putting $1 million into a scholarship fund for people entering the field.

On September 9, 2026, Clay announced a $115 million Series D at a $7.1 billion valuation, more than double the $3.1 billion it was valued at in its August 2025 Series C. Wellington Management led the round, with participation from Sequoia Capital, StepStone Group, Andreessen Horowitz Perennial, Meritech, DST Global, CapitalG, BoxGroup, boldstart ventures, Bloomberg Beta, and Evolution Equity Partners.

Clay began as a company data and research tool, grew into campaign infrastructure, and now describes its goal as “building a self-learning revenue engine”: AI agents that combine a company's own data, like CRM records, product usage, and calls, with outside signals like funding and hiring changes, then decide who to reach and how. Sequoia's Alfred Lin said Clay is changing its product “to become a self-learning engine.” Wellington's Rob Mazzoni said “the opportunity for Clay is massive and transcends the traditional sales tools category.”

More than 17,000 teams build on Clay, including Anthropic, Google, OpenAI, Stripe, Visa, and UPS, and 80% of the Forbes AI 50 use it. Clay hasn't published revenue figures, but Dealroom reports annualized revenue was on pace for about $200 million this quarter and roughly $240 million by fiscal year-end. Clay plans to show new products at its SCULPT event on October 8.